Bangkok, Thailand – Jonathan Wigley, Group CEO of Absolute Hotel Services (AHS), announced further expansion plans, with the launch of the Eastin Estates brand, a luxury residential brand for longer stays in the assisted living segment independent living. Eastin Estates provides a residential community experience to meet the growing needs of the active senior market, with resident services and facilities that encourage health and social connection. AHS Group is the first hotel management company to launch a brand dedicated to this segment in Asia.
Karan Kaul, Vice President of Business Development for AHS, says “Eastin Estates will grow through management agreements and is an ideal concept for the conversion of existing hotels and residential projects into urban and resort settings. We are launching this product in response to the changing demographics of the region”.
All developments under the Eastin Estate brand will feature safe, comfortable and appropriate design features made from durable materials, including easily accessible drawers and cupboards, waist-high power outlets and lighting controls and non-slip floors. All public spaces and facilities will be barrier-free and wheelchair accessible. The accommodations range from 40-50 m² studios to 80-100 m² T3 apartments, all with their own kitchenette, bathroom and balcony or terrace, and can be personalized with the possibility of moving certain pieces of furniture or decorations. Units and facilities are pet-friendly, and a la carte grooming and dining services can be provided.
Facilities include a health center with a 24/7 nurse and emergency department, an all-day restaurant with healthy menus, a lounge with library, a meeting room, an outdoor garden, a swimming pool, a fitness center with hammam and sauna, a yoga area and mini-market as well as entertainment facilities and laundry service. Nature is well integrated into the living spaces and large landscaped common areas characterize throughout the development. Emphasis is also placed on technology and connectivity, so residents can stay in touch with family and friends, and all retirement visas and immigration administration are handled on behalf of residents.
“We are very pleased to announce the launch of our new brand, Eastin Estates, and are confident that the brand will provide residents with a unique, high-value luxury service thanks to the strong support and core values of the Eastin brand. We look forward to expanding the Eastin Estates brand into Thailand, Vietnam and Indonesia., said Jonathan Wigley, Group CEO of Absolute Hotel Services.