Hotel rooms

Dayuse lets people rent hotel rooms for the day

Dayuse offers day-only hotel bookings, with 60% of guests checking into UK properties citing ‘romance’ as the main reason for visiting. Reporting by Jenny Southan

The French start-up Dayuse claims to open up the hotel industry to a new local clientele by democratizing high-end stays thanks to prices 30 to 75% cheaper than an overnight stay (prices from £50 per day). It also allows hotels to monetize rooms that would otherwise be empty between bookings.

In total, Dayuse has 800 partner hotels in the UK (like the Dixon in London, pictured) and 7,000 partner hotels in 26 other countries. Dayuse’s ambition is to triple its business volume and double the number of partner hotels by 2024.

Despite the pandemic, in June 2021, Dayuse said it had already reached 90% of pre-Covid bookings, showing resilience despite the absence of business and international travellers. This decline was offset by a strong increase in “work from hotel” bookings.

By September 2021, Dayuse had surpassed pre-Covid numbers with more people taking the opportunity to reconnect with loved ones or take some well-deserved time for themselves. This is a 50% increase from pre-Covid.

By the end of 2021, Dayuse expects to generate over one million bookings and £85m in business volume from 7,000 hotels globally.

In the UK, London is the most popular city for Dayuse hotel stays, with 50% of bookings, followed by Manchester and Birmingham. Of London customers, 90% are local.

Why do people book rooms for the day? According to a survey of 467 Dayuse customers, 12% said they checked in to enjoy a comfortable bed, while over 60% were looking for romance. 37% of them admitted that their visit was a “private affair”. Overall, 20% of customers said having a professional and quiet workplace was the main reason for visiting.

David Lebée, Founder and CEO of Dayuse, said: “Dayuse gives consumers access to spaces from 6am until 11pm at the latest, transforming hotels into real living places where people can eat, drink, work and enjoy at their leisure during the day. . In a post-pandemic world, we understand how people spend their precious time, whether in the pool, spa, rooftop bar or just relaxing in a fluffy bathrobe with the one you love, ordering service floor.

He adds: “This study proves that daycations are the new hot trend. Whether alone, with a partner, or a friend, vacationing in your hometown means you don’t have to pack your bags or travel long distances, while enjoying all the benefits of being far away.

“From trendy boutique hotels to luxurious renovated properties, we offer the perfect urban getaway for busy modern couples, with romance and luxury just around the corner.”

What is the next step ? Downloadable trend reports HERE