Hotel amenities

Karl Lagerfeld expands into hotel amenities with Australian company – WWD

HOSTEL CROWD: The late Karl Lagerfeld, who was a fan of The Mercer in New York and a regular at the Hassler in Rome, would have been tickled by this project: a licensing partnership with Sydney, Australia-based Vanity Group to bring a range of exclusive Karl Lagerfeld hair care and skin care amenities at upscale hotels around the world.

Vanity Group described “resounding interest” from major hotel and resort operators it has approached. Among the first on board is Hotel X in Brisbane, Australia, and SO/Singapore.

According to Vanity Founder and Managing Director, Paul Tsalikis, “When a guest checks into a hotel, there’s nothing better than having a luxury product in full view,” also noting that “the amenities is to exceed customer expectations”.

Two ranges of products have been developed: one based on citrus fruits and vetiver; the other on red fruits and sandalwood. Both come in a black and white graphic package that will surely stand out on marble or porcelain bathroom vanities.

According to Karl Lagerfeld CEO Pier Paolo Righi, “Karl’s vision for hospitality was to create experiences that would make people feel at home.”

The designer has also ventured into residential and hotel design projects. Need to know: A 270-room Karl Lagerfeld hotel in Macau is in the works with the Sociedade de Jogos de Macau, or SJM, the gaming concessionaire that is also building the Palazzo Versace Macau for its resort destination in Cotai.

The Karl Lagerfeld brand also has a long-term fragrance licensing agreement with Inter Parfums SA.

See also:

Karl Lagerfeld extends his ecological collaboration with Amber Valletta

Karl Lagerfeld was a “warrior” in the face of the disease

Karl Lagerfeld: a look back at his iconic fashion career