Hilton Santa Marta Pozos Colorados (images: © Hilton Worldwide)
By browsing the TOPHOTELPROJECTS construction database, our researchers found that the hotel market in Latin America is growing steadily, with Mexico leading the way.
Latin America will see 513 new hotel programs and 128,612 keys added to its offering over the next few years, according to exclusive figures from our research team. We learn more about upcoming openings and identify the most promising developments in the region.
Hotel openings in Latin America by year
In the last months of 2021, 124 hotels with 26,154 rooms are expected to open across the region. However, 2022 will also be busy, with 185 projects and 45,495 keys due to go live.
Things will slow down slightly in 2023, as currently only 98 launches and 19,847 new rooms are planned. Meanwhile, another 106 properties and 37,116 keys are already in the works for 2024 and beyond.
Of the 513 new hotels in Latin America, 249 will be in the four-star segment and 264 are moving towards a five-star rating.
Top National Growth Markets in Latin America
Mexico takes a decisive lead in our country-by-country breakdown, with 139 regimes and 33,137 keys on its books.
Brazil follows far behind, with 69 new hotels and 14,944 rooms on the way. Argentina is in third place thanks to its tally of 38 active projects and 4,153 keys, while Colombia will soon see 36 properties with 6,152 rooms open.
Finally, the Dominican Republic has 30 hotels under construction, but counts the trifle of 20,320 rooms thanks to the presence of a few mega-projects on its development list.
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Main urban growth markets in Latin America
Given Mexico’s strong pipeline, it’s no surprise that three of Latin America’s top five urban hotel markets are in this vast country. The tourist hotspot of Tulum leads with 16 new hotels and 4,067 rooms to open, although Mexico City is close behind with 15 projects underway and 2,305 keys.
Punta Cana in the Dominican Republic breaks Mexico’s race with 13 planned openings, which will put an impressive 15,210 rooms at stake. Interestingly, this means Punta Cana comfortably beats the rest of the top five (and even some national markets) in terms of room count.
In fourth place, Cancun, another attractive beach destination in Mexico, will see 11 properties with 4,931 rooms completed. And the Peruvian capital Lima completes our ranking with ten new hotels and 1,820 keys.
International hotel brands expand in Latin America
Hilton Worldwide is clearly pushing for growth across the region, having included two of its brands on this list.
Hilton Garden Inn is at the top with 14 projects and 1,886 keys on the way. Not far behind, however, is Hampton by Hilton, which plans to increase its footprint by 12 properties and 1,511 rooms.
Hard Rock Hotels & Casinos completes the top three with 11 openings, due to add 5,222 rooms to its existing portfolio.
Hotel openings to watch
The first big opening worth mentioning is the Hilton Santa Marta Pozos Colorados, which will debut on Colombia’s north coast in early 2022. The 17-story property will offer 261 rooms, including executive rooms and suites, an exclusive restaurant, an executive restaurant for lunch and four bars. . Other notable amenities on the cards include an outdoor pool, fitness center, world-class spa and more than 11,000 square feet of flexible meeting space, including a nearly 4,500 ballroom. square feet.
Later that same year, in the third quarter of 2022, the Hilton Garden Inn Sao Jose Do Rio Preto will debut as part of the Georgina Business Park in the South Zone of São Paulo. The 134-room property will be just five minutes from major shopping areas and conveniently located for the airport. As for these rooms, business travelers will find various features to make their trips more productive, such as a spacious desk and an ergonomic chair.
Finally, Blackadore Caye will open in Belize towards the end of 2023 and aims to be the greenest resort ever built. It will incorporate sustainable construction techniques that restore and regenerate the surrounding ecosystem and reverse the effects of climate change. In total, this showcase of biophilic design will include 68 villas, 48 residences and a private clubhouse.