Hotel rooms

September 2021 report: 54,000 new hotel rooms should open [Infographic]

Pan Pacific London

A look at the TOPHOTELPROJECTS construction database shows that Europe will be the most active region for hotel openings, well ahead of APAC and North America.

In September 2021, 275 hotels with 54,089 rooms are set to debut globally, according to our research. We learn more about these upcoming launches.

Hotel openings in September 2021 by region

Europe should be by far the most dynamic growth market in September, with 103 new hotels and 16,107 additional rooms on the program, far ahead of APAC (69 properties and 16,831 keys). However, a quick comparison of the respective number of rooms in Europe and APAC shows that properties in the former will on average be much smaller than those in the latter.

North America ranks third overall, with 62 openings expected to bring 11,412 rooms into play. Another 24 projects are nearing completion in the Middle East, while 12 are about to be launched in Africa and five more are arriving in Latin America.

Of the 275 new properties tracked by our researchers worldwide, the vast majority (179) belong to the four-star segment, while the rest (96) belong to the five-star category.

Top National and Urban Growth Markets in September 2021

The United States tops our list of most visited countries thanks to its tally of 49 hotels and 8,749 keys. Across the land of the free, New York will be the busiest city, with five launches bringing 1,096 rooms in total.

China comes second – its 35 projects are expected to add 10,870 rooms to the country’s supply. In the People’s Republic, Beijing and Shanghai are the most dynamic urban growth markets, with four new properties each and 1,782 and 1,764 keys respectively.

The United Kingdom, with 24 new hotels and 4,175 rooms, follows in third place. No less than 14 of these projects and 3,041 rooms are taking place in the capital of London.

Major hotel brands are expanding in September 2021

Hilton Garden Inn plans to open ten new properties with 2,158 rooms, earning it the distinction of being the most prolific hotel brand in September 2021.

By way of comparison, Hampton by Hilton will grow its portfolio by nine hotels and 1,288 keys over the same period. And Courtyard by Marriott will carry out seven programs with 1,059 rooms.

Notable hotel openings in September 2021

While many exciting properties will open this month, we have chosen to focus on three new hotels in London.

Situated in a prime location in Leicester Square, The Londoner will offer a new lifestyle-focused abode set over 15 floors. Designed for grand and intimate occasions, The Londoner will feature 350 rooms and suites, four concept restaurants and lounges and a spectacular rooftop bar. Other facilities include a state-of-the-art ballroom that can accommodate up to 1,000 people, two new Odeon Luxe cinemas and an underground spa.

Near Liverpool Street Station, the 41-key Boutique Hotel One Crown Place London will span six Georgian townhouses with their own unique personalities. The common areas on the ground floor will be connected by a series of rooms, including a delicatessen, a social café, an art gallery, a reception lounge, a club lounge with bar and a library room. Rooms and suites will be opulent yet comfortable, with ornate details and patterned wallpapers complementing the natural woods, and a covered rear courtyard will accommodate diners from the hotel’s restaurant.

A short walk away, Pan Pacific London will also launch this month. The 237-key luxury hotel will occupy a 43-story tower alongside 160 apartments and outlets. London’s first Pan Pacific hotel will offer an elegant spa, meeting and event spaces, a 380-seat double-height ballroom and an exceptional F&B program overseen by Executive Chef Lorraine Sinclair and Executive Pastry Chef Cherish Finden .